Indian Institute of Management Udaipur Library Search for 'su:"Advertising" and location:C5/5'

Branded beauty :

By Tungate, Mark,. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812 | 9780749461829

The brand challenge :

. xxi, 338 p. ; 24 cm. 9780749470159 (paperback) :

Brand sense :

Place Hold on Brand sense :

Amul's India : based on 50 years of Amul advertising by daCunha Communications

By DY Works (Firm). New Delhi Harper Collins; Harper Collins 2012 . xi, 212 pages : illustrations (chiefly color), color map ; 22 cm 9789351369783 (pbk.)

Place Hold on Amul's India : based on 50 years of Amul advertising by daCunha Communications