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1. Critical Marketing

by Tadajewski, Mark.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK John Wiley & Sons 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. Behind The Cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.

by Benioff, Marc [1964-] | Adler, Carlye.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : John Wiley : Jossey Bass ; 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).

4. Channel Champions : how leading companies build new strategies to serve customers

by Wheeler, Steven.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

5. Welcome to the creative age : bananas, business and the death of marketing

by Earls, Mark.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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