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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.
by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.]. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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2.
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What Got You Here Won't Get You There in Sales!
by Goldsmith, Marshell. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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3.
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The New Emerging Market Multinationals
by Batra, Rajeev. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 CA] (1).
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4.
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Building Brand Value
by Parameswaran, M.G. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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5.
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Guerrilla Marketing For Social Media
by Levinson, Jay C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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6.
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Marketing Management
by Lal, Rajiv. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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7.
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The Old Rules of Marketing are Dead
by Pearson, Tomothy R. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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8.
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Trout on Strategy : capturing mindshare, conquering markets
by Trout, Jack. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).
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9.
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The New Solution Selling
by Eades, Keith M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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10.
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Brand Positioning
by Sengupta, Subroto. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (6).
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