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1. Developing A Market Orientation

by Deshpande, Rohit.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

2. Handbook of Marketing Scales

by Bearden, William.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).

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