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1. Brand Media Strategy

by Young, Antony.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (5).

2. The Luxury Market in India : maharajas to masses

by Atwal, Glyn.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Palgrave Macmillan 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).

3. Beyond Hofstede

by Nakata, Cheryl.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

4. Marketing Strategy & Management

by Baker, Michael.

Edition: 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

5. International Marketing

by Omar, Ogenyi.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

6. Luxury Online

by Okonkwo, Uche.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

7. Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W [author.] | Sridhar, Shrihari [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, 2017Online access: Content Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).

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