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1. Marketing Issues in Transitional Economics

by Batra, Rajeev.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Kluwer Academic Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80091724] (1).

2. Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.

by Naert, P. A [author.] | Leeflang, P. S. H 1946- [joint author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800151] (1).

3. Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.

by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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