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1. The Rise of Brands

by Moor, Liz.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Berg Pub. 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. Marketing and modernity / Marianne Elisabeth Lien.

by Lien, Marianne E [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; New York : Berg, c1997Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804066465] (1).

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