Indian Institute of Management Udaipur Library Search for 'pb:Wiley, and itype:M and su-to:Marketing'

The consulting Bible :

By Weiss, Alan,. Hoboken, NJ : Wiley, 2011 . xiv, 274 p. : 23 cm.. 9780470928080 (pbk.)

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Marketing 4.0 :

By Kotler, Philip,. New Delhi : Macmillan - Wiley, 2017 . xix, 184 p. ; , Includes index. 24 cm.. 9788126566938 (hbk.)

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Marketing to the social web :

By Weber, Larry.. Hoboken, NJ : John Wiley & Sons, 2009 . xvii, 246 p. ; 24 cm.. 9780470410974 (cloth : acidfree paper)

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Brainfluence :

By Dooley, Roger,. Hoboken, N.J. : John Wiley, 2012 . xviii, 286 p. ; 24 cm.. 9781118113363 (hardback : acid-free paper) | 1118113365 (hardback : acid-free paper)

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Welcome to the creative age : bananas, business and the death of marketing

By Earls, Mark. Chichester : New York Wiley 2002 . xii, 276 p. : ill. ; 24 cm. 9780470844991

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Corporate Social Responsibility : doing the most good for your company and your cause

By Kotler, Philip. New Delhi Wiley India 9788126518432

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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

By Trout, Jack. New Delhi John Wiley & Sons 2003 . viii,120p. 9780471236085

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Inbound Marketing : get found using Google, Social Media, and Blogs

By Halligan, Brian. New Jersey John Wiley & Sons 2010 . xxiii,226p. 9780470499313

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Channel Champions : how leading companies build new strategies to serve customers

By Wheeler, Steven. New Jersey Jossey Bass; John Wiley & Sons 1999 . xxiv,222p. 9780787950347

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From Products to Services : insight and experience from companies which have embraced the service economy

By Young, Laurie. New Jersy John Wiley & Sons 2008 . x,353p. 9780470026687

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The Gender Intelligent Retailer: discover the connection between women consumers and business growth

By Yaccato, Joanne Thomas. Canada John Wiley & Sons 2008 . xxiv,285p. 9780470841020

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The International Brand Valuation Manual :

By Salinas, Gabriela. New York John Wiley & Sons 2009 . xxviii, 420 p. : 24 cm.. 9780470740316

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Positioning for Professionals: how professional knowledge firms can differentiate their way to success

By Williams, Tim. New Jersey John Wiley & Sons 2010 . xix,188p. 9780470587157

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Bayesian Statistics and Marketing

By Rossi, Peter E.. New Jersey John Wiley & Sons 2005 . x,348p. 9780470863671

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Industrial Marketing Strategy /

By Webster, Frederick E.,Jr.. New Delhi : Wiley, 1991 . 365p.; 23 cm.. 9780471119890 (pbk.)

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Marketing Theory : evolution and evaluation

By Sheth, Jagdish N.. New York John Wiley & Sons 1988 . 231p. 9780471635277

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Mastering Data Mining

By Berry, Michael J.A.. New Delhi Wiley India 2012 . 494p. 9788126518258

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Global Marketing Management

By Kotabe, Masaaki. New Delhi Wiley India 2012 . 717p. 9788126534128

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International Marketing: An Asia Pacific Focus

By Kotabe, Masaaki & et al. New Delhi Wiley India 2008 . 624p. 9788126518487

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Service Management and Marketing

By Gronroos, Christian. UK John Wiley & Sons 2007 . 483p. 9788126512874

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The Accidental Sales Managers

By Lytle, Chris. USA John Wiley & Sons 2011 . 232p. 9780470941645

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Marketing Plans

By McDonald, Malcolm. UK John Wiley & Sons 2011 . 573p. 9780470669976

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In Search of a New Logic for Marketing

By Gronroos, Christian. USA John Wiley & Sons 2007 . 223p. 9780470061299

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Behind The Cloud :

By Benioff, Marc,. New York : John Wiley : | Jossey Bass ; 2010 . xxiii, 278 p. : 24 cm.. 9780470521168 (hbk.)

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The Science of Success :

By Koch, Charles G.. Hoboken John Wiley & Sons 2007 . xiii, 194 p. : 24 cm.. 9780470139882 (hbk.)

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Critical Marketing

By Tadajewski, Mark. UK John Wiley & Sons 2008 . 401p. 9780470512005

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Kellogg on Branding

By Tybout, Alice M.. New Delhi Wiley India 2011 . 327p. 9788126510276

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Strategic Market Management

By Aaker, David A.. New Delhi Wiley India 2011 . 356p. 9788126516049

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