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1. Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.

by Ramsoy, Thomas Z.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

2. Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).

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