Indian Institute of Management Udaipur Library

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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.

by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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Delivering Quality Service: balancing customer perceptions and expectations

by Zeithaml, Valarie A.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1990Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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