Indian Institute of Management Udaipur Library

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The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.

by Winer, Russell S | Neslin, Scott A 1952-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey : World Scientific, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 381.109] (1).

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2.
Product management / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [author.] | Winer, Russell S.

Edition: 4th ed. Publisher: New Delhi : Boston ; McGraw-Hill/Irwin, 2005Online access: Publisher description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.56] (1).

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3.
The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.

by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).

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