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1. The Design of Business : why design thinking is the next competitive advantage

by Martin, Roger.

Edition: 1st ed.Material type: book Book Publisher: Boston, Mass. Harvard Business Review c2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4063] (1).

2. The Opposable Mind

by Martin, Roger.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4092] (1).

3. Fixing the Game : how runaway expectations broke the economy, and how to get back to reality / by Roger L. Martin.

by Martin, Roger L.

Edition: 1 st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4] (1).

4. Playing to win : how strategy really works

by Lafley, A. G | Martin, Roger L.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harvard Business Review Press 2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).

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