Indian Institute of Management Udaipur Library

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Ted Levitt on Marketing

by Levitt,Theodore.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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2.
Marketing myopia / Theodore Levitt.

by Levitt, Theodore 1925-2006..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).

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