Indian Institute of Management Udaipur Library catalog › Results of search for 'au:"Farris, Paul W.,"'

	1.	Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox. by Venkatesan, Rajkumar [author.] \| Farris, Paul W [author.] \| Wilcox, Ronald T [author.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description \| Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1). Place hold Add to cart (remove)
	2.	Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein. Edition: 2nd ed. Publisher: Pearson FT Press 2010Availability: No items available Add to cart (remove)

Indian Institute of Management Udaipur Library