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1. Rising Tide : lessons from 165 years of brand building at Procter & Gamble

by Dyer, Davis.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston Harvard Business Review Press 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.767] (5).

2. TRW: Pioneering Technology and Innovation since 1990

by Dyer, Davis.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 1998Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.762] (1).

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