Indian Institute of Management Udaipur Library

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1.
Predictably Irrational : the hidden forces that shape our decisions

by Ariely, Dan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harper Collins 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 153.83 ARI] (2).

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2.
The upside of irrationality : the unexpected benefits of defying logic at work and at home / Dan Ariely.

by Ariely, Dan [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Harper, 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 153.4] (1).

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