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1. Analysis for Marketing Planning

by Lehmann, Donald R.

Edition: 6Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

2. Product management / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [author.] | Winer, Russell S.

Edition: 4th ed. Publisher: New Delhi : Boston ; McGraw-Hill/Irwin, 2005Online access: Publisher description and content page Availability: No items available Checked out (1).

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