Indian Institute of Management Udaipur Library Search for 'su:"Relationship Marketing" and su-to:Relationship marketing.'

Handbook of Relationship Marketing /

By Sheth, Jagdish N.. New Delhi : Sage Publications, 2002 . 660p. ; 22 cm.. 9788178291048 (pbk.)

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Lead Generation for the Complex Sale: boost the quality and quantity of leads to increase your ROI

By Carroll, Brian J.. New York McGraw-Hill 2006 . xiii,218p. 9780071458979

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Building Customer-Brand Relationships

By Schultz, Don E.. NewYork M. E. Sharpe 2009 . 354p. 9780765617996

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Contemporary selling :

By Johnston, Mark W.,. . xxi, 413 pages ; , Revised edition of the authors' Contemporary selling, 2013. 29 cm. 9781138951235 (pbk) | 9781138951228 (hbk)

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Social media marketing :

By Heggde, Githa.. . xxii, 226 p. ; 23 cm.. 9789811053221 :

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Commodifying everything :

New York : Routledge, 2003 . vi, 298 p. : 24 cm.. 9780415935913 (pbk.) : | 0415935903 (hard) | 0415935911 (pbk.)

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