Indian Institute of Management Udaipur Library Search for 'su:"Consumers' preferences"'

The intention economy :

By Searls, Doc.. New Delhi : | Boston, Mass. ; Harvard Business Review Press, 2012 . xiv, 302 p. ; 25 cm.. 9781422158524 (hbk.- alk. paper) | 1422158527 (alk. paper)

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Hooked :

By Eyal, Nir.. . 242 pages : 22 cm. 9781591847786

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Discrete choice theory of product differentiation /

By Anderson, Simon P.. Cambridge, Mass. : MIT Press, 1992 . xviii, 423 p. : 9780262267120 (EBOOK)

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