Indian Institute of Management Udaipur Library Search for 'su:"Advertising" and su-to:BUSINESS and su-to:Advertising'

Brainfluence :

By Dooley, Roger,. Hoboken, N.J. : John Wiley, 2012 . xviii, 286 p. ; 24 cm.. 9781118113363 (hardback : acid-free paper) | 1118113365 (hardback : acid-free paper)

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Brand sense :

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Understanding digital marketing :

By Ryan, Damian,. . xxxv, 424 p. : , Revised edition of the author's Understanding digital marketing, [2014] 24 cm. 9780749478438 (paperback) :

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The brand challenge :

. xxi, 338 p. ; 24 cm. 9780749470159 (paperback) :

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