Blattberg, Robert C. <br/><br/>
Customer Equity   

 - 1 
 - Boston, Mass.  Harvard Business Review  2001 
 - 228 p. 
<br/><br/><label>ISBN: </label>9780875847641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/3