McGrath, Rita Gunther <br/><br/>
MarketBusters   

 - 1 
 - Boston, Mass.  Harvard Business Review  2005 
 - 264 p. 
<br/><br/><label>ISBN: </label>9781591391234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4 
, B9/3