Aaker, David <br/><br/>
Spanning Silos: The New CMO Imperative   

 - 1 
 - Boston, Mass.  Harvard Business Review  2008 
 - 217 p. 
<br/><br/><label>ISBN: </label>9781422128763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/2