HBR <br/><br/>
HBE : Marketer's Toolkit   

 - 1 
 - Boston, Mass.  Harvard Business Review  2006 
 - 250 p. 
<br/><br/><label>ISBN: </label>9781591397625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/1