Harvard business review on pricing 

 - 1st ed. 
 - Boston, Mass.  Harvard Business Review; Harvard Business School Publishing  2008 
 - 209 p. ;  23 cm. 
 - The Harvard business review paperback series .
<br/><br/> A selection of articles previously published in the Harvard business review. 
<br/><br/>How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. 
<br/><br/><label>ISBN: </label>9781422146583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing
<br/><br/><label>Dewey Class. No.: </label>658.816 
, C5/4