Rai, Alok Kumar <br/><br/>
Customer Relationship Management : concepts and cases   

 - 2nd Ed. 
 - New Delhi  Prentice Hall of India; PHI Learning  2013 
 - xxiv,501p. 
<br/><br/><label>ISBN: </label>9788120346956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relationship Management
<br/><br/><label>Dewey Class. No.: </label>658.812 
, C5/4