Rossi, Peter E. <br/><br/>
Bayesian Statistics and Marketing   

 - 1st Ed. 
 - New Jersey  John Wiley & Sons  2005 
 - x,348p. 
<br/><br/><label>ISBN: </label>9780470863671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mathematical Models<br/>Marketing Research<br/>Marketing Mathematical Models<br/>Bayesian Statistical Methods<br/>Statistical methods & Techniques
<br/><br/><label>Dewey Class. No.: </label>519.5420688 
, B1/3