Parsons, Elizabeth, <br/><br/>
Contemporary Issues in Marketing and Consumer Behaviour / 
edited by Elizabeth Parsons, Pauline Maclaran. 
 - 2nd ed. 
 - NewYork :  Butterworth-Heinemann,  2010. 
 - 219p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750687393 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.802 
, C5/1