Ariely, Dan <br/><br/>
Predictably Irrational : the hidden forces that shape our decisions   

 - 1st Ed. 
 - New Delhi  Harper Collins  2008 
 - xxii,280p. : ill.  
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics - Psychological Aspects<br/>Consumer Behavior<br/>Thought and Thinking.<br/>Decision Making
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI 
, A2/1 A2/1