Gronroos, Christian <br/><br/>
In Search of a New Logic for Marketing   

 - 1 
 - USA  John Wiley & Sons  2007 
 - 223p. 
<br/><br/><label>ISBN: </label>9780470061299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/5