Zwick, Detlev <br/><br/>
Inside Marketing   

 - 1 
 - New Delhi  Oxford University Press  2012 
 - 357p. 
<br/><br/><label>ISBN: </label>9780199655830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/2