Lal, Rajiv <br/><br/>
Marketing Management   

 - 1 
 - New Delhi  Tata Mcgraw Hill  2009 
 - 812p. 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/2