Kahle, Lynn R. <br/><br/>
Consumer Behavior Knowledge for Effective Sports and Event Marketing   

 - 1 
 - UK  Routledge  2011 
 - 314p. 
<br/><br/><label>ISBN: </label>9780415873574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>796.06 
, C7/3