Bedbury, Scott <br/><br/>
A New Brand World   

 - 1 
 - London  Penguin Books  2002 
 - 220p. 
<br/><br/><label>ISBN: </label>9780142001905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/5