Schiffman, Leon G. <br/><br/>
Consumer Behavior / 
Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. 
 - 11th ed. 
 - New Delhi  Pearson  2015 
 - xxvii,508p. ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9789332555099 9789332537644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior in India<br/>Motivation Research ( Marketing)<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 
, C6/2  Aryas Book Centre C6/2  Aryas Book Centre C6/2  Pearson India Education Services pvt Ltd. C6/2  Pearson India Education Services pvt Ltd.