Slywotzky, Adrian J. Demand : creating what people love before they know they want it / Adrian Slywotzky with Karl Weber. - 1 - London Headline Book Pub. 2011 - 377p. 22 cm. ISBN: 9780755388974 Subjects--Topical Terms: Demand (Economic theory)Marketing Dewey Class. No.: 338.5212 , A7/3