Parameswaran, M.G. <br/><br/>
DRAFTFCB+ULKA Brand Building Advertising: concepts and cases   

 - 1st Ed. 
 - New Delhi  Tata Mcgraw Hill  2011 
 - xiii,200p. 
<br/><br/><label>ISBN: </label>9780070707139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 PAR 
, C7/1