Belch, George E. <br/><br/>
Advertising and Promotion -7e   

 - 7 
 - New Delhi  Pearson  2010 
 - 1075p. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management
<br/><br/><label>Dewey Class. No.: </label>659.1 
, C7/1