Baker, Michael J.,Ed. <br/><br/>
Marketing : critical perspectives on Business and Management-Vol.III 

 - Volume 3 
 - New York  Routledge  2001 
 - 557p. 
<br/><br/> Contents - Volume-III<br/>Projective techniques in marketing research<br/>3<br/>Behavioral models for analyzing buyers<br/>22<br/>Modeling the industrial buying process<br/>39<br/>A review of buyer behavior<br/>52<br/>A theory of buyer behavior<br/>81<br/>a review<br/>106<br/>A general model for understanding organizational buying<br/>136<br/>A model of industrial buyer behavior<br/>151<br/>Marketing strategy<br/>327<br/>Concept of strategy<br/>346<br/>The formulation of a market strategy<br/>361<br/>Strategic windows<br/>386<br/>Marketing warfare in the 1980s<br/>411<br/>The contributions of marketing to strategic management<br/>429<br/>Marketing strategic planning and the theory of the firm<br/>447<br/>Marketings contribution to the strategy dialogue<br/>485<br/><br/>Consumer decisionprocess models<br/>163<br/>Developing buyerseller relationships<br/>194<br/>antecedents<br/>226<br/>developing relationship theory<br/>261<br/>Product classifications and marketing strategy<br/>499<br/>The comparative advantage theory of competition<br/>510<br/>Competitive strategy in the marketfocused business<br/>538<br/>Copyright 
<br/><br/><label>ISBN: </label>9780415213998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/4