Baker, Michael J.,Ed. <br/><br/>
Marketing : critical perspectives on Business and Management-Vol.II 

 - Volume 2 
 - New York  Routledge  2001 
 - 733p. 
<br/><br/> VOLUME II<br/>3<br/>an alternative<br/>25<br/>The 4P classification of the marketing mix revisited<br/>51<br/>the mix management paradigm reviewed<br/>73<br/>How to organize for new products<br/>97<br/>A theory of packaging in the marketing mix<br/>119<br/>The death and burial of sick products<br/>127<br/>Why new industrial products fail<br/>140<br/>Promotion<br/>345<br/>The functions of advertising in our culture<br/>363<br/>Interaction and influence processes in personal selling<br/>382<br/>a client perspective<br/>402<br/>PART 2<br/>415<br/>Are domestic and international marketing dissimilar?<br/>435<br/>An analysis of competition in the New Europe<br/>462<br/>Breaking free from product marketing<br/>479<br/><br/>a decision guide for management<br/>158<br/>Competitive reactions to product quality improvements<br/>202<br/>How important is pricing in competitive strategy<br/>223<br/>A decisionmaking structure for price decisions<br/>247<br/>PART 3<br/>260<br/>Factors governing the development of marketing channels<br/>263<br/>Designing the distribution system<br/>283<br/>Conflict and cooperation in marketing channels<br/>307<br/>Postponement speculation and the structure of distribution<br/>326<br/>Services marketing is different<br/>493<br/>Classifying services to gain strategic marketing insights<br/>518<br/>a multipleitem scale for measuring consumer<br/>538<br/>a review<br/>562<br/>review critique research agenda<br/>577<br/>the case of UK retail<br/>605<br/>Index<br/>627<br/>Copyright 
<br/><br/><label>ISBN: </label>9780415213981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C4/4