Sheth, Jagdish N.
Handbook of Relationship Marketing /
edited by Jagdish N. Sheth and Atul Parvaiyar.
- 1st ed.
- New Delhi : Sage Publications, 2002.
- 660p. ; 22 cm.
Includes bibliographical references and Index.
9788178291048 (pbk.)
Relationship Marketing
658.802
, C5/2