Shimp, Terence A. <br/><br/>
Advertising and Promotion: An IMC Approach   

 - 1 
 - New Delhi  Cengage Learning  2007 
 - 650p. 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 
, C7/1