Sheth, Jagdish N. <br/><br/>
Marketing Theory : evolution and evaluation   

 - 1st Ed. 
 - New York  John Wiley & Sons  1988 
 - 231p. 
<br/><br/><label>ISBN: </label>9780471635277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8001 
, C4/5