Hatch, Mary Jo <br/><br/>
Taking Brand Initiative   

 - 1 
 - San Francisco  Jossey Bass  2008 
 - 266p. 
<br/><br/><label>ISBN: </label>9780787998301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 
, C5/5