Harvard business review on customer relationship management / Customer relationship management HBR. - Boston : Harvard Business School Press, c2001. - vii, 192 p. : ill. ; 21 cm. - A Harvard business review paperback . - Harvard business review paperback series. .

Includes bibliographical references and index.

9781578516995 (pbk.) 1578516994 (alk. paper)

2001039850


Customer relations--Management.

658.812 , C5/3 Niranjan Associates