Branded beauty : how marketing changed the way we look /
Mark Tungate.
- 1st ed.
- Philadelphia, PA : Kogan Page, c2011.
- viii, 277 p. ; 24 cm.
Includes bibliographical references (p. [257]-258) and index.
Chapter - 00: Introduction Chapter - 01: Chasing Cleopatra Chapter - 02: The glamour professionals Chapter - 03: Out come the talons Chapter - 04: The beauty queen of Corona Chapter - 05: The French beauty factory Chapter - 06: Giants in the bathroom Chapter - 07: The stardust factor Chapter - 08: The 5 per cent solution Chapter - 09: The lure of luxury Chapter - 10: How to launch a cream Chapter - 11: The quest for eternal youth Chapter - 12: Beauty goes global Chapter - 13: A face in the crowd: finding a niche Chapter - 14: Beauty from shelf to street Chapter - 15: Digital beauty Chapter - 16: Under the knife Chapter - 17: The new male order Chapter - 18: Ethical, organic and sustainable Chapter - 19: The needle artists Chapter - 20: The future of beauty
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.