King, Katie, 1967-

Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. - x, 207 p. ; 24 cm

Includes bibliographical references (pages 197-200) and index.

9780749483395 (alk. paper) : £19.99 9780749497972

2018050071


Marketing--Technological innovations.
Artificial intelligence.

658.80028563 , C4/5 Vedi Books Pvt Ltd.