Kimmel, Allan J., <br/><br/>
Psychological foundations of marketing :  the keys to consumer behavior / 
Allan Kimmel. 
 - 2nd ed. 
 - xviii, 465 p. :  ill. ;  25 cm. 
<br/><br/> Revised edition of the author's Psychological foundations of marketing, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index. 
<br/><br/><label>ISBN: </label>9781138219151 (pbk) :  £31.99 9781138219144 (hbk) 
<br/><br/><label>LCCN: </label>2017054312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.80019 
, C4/5  Segment Book Distributors