Heggde, Githa.

Social media marketing : emerging concepts and applications / Githa Heggde ; [edited by] Githa Heggde, Shainesh G. - 1st edition. - xxii, 226 p. ; 23 cm.

9789811053221 : €114.99

2017962122


Internet marketing.
Relationship marketing.
Social media--Economic aspects.

658.872 , C6/5 Segment Book Distributors