Sponder, Marshall, <br/><br/>
Digital analytics for marketing / 
Marshall Sponder & Gohar F. Khan. 
 - 1 Edition. 
 - xxv, 389 p. ;  25 cm. 
<br/><br/>Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network. 
<br/><br/><label>ISBN: </label>9781138190689 (pbk) :  £39.99 9781138190672 (hbk) 
<br/><br/><label>LCCN: </label>2017016297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.
<br/><br/><label>Dewey Class. No.: </label>658.8340285 
, C6/1  Segment Book Distributors